Converting Leads
I absolutely love when leads show their beautiful faces through emails, phone calls, texts, etc. Every time one comes around, and lately it has been almost everyday, its a rush of excitement. Immediately after finding out about one I start to match their needs and wants with the services my company provides.
This is one of the many things entrepreneurs live for.
Realism then sets in. For this lead to mean anything they need to be converted into a paying client. Before that can even happen they need to be qualified as a potential customer. You don’t want to waste your precious time, do you? One easy way to qualify a lead is to setup a meeting. Even if they are asking you for something, a price, a full quote, a proposal, you need to ask them for something. That something is their time to engage with you face to face. This helps prove if this lead is worth looking into and builds a better relationship with them.
