Perseverance
| 1. | steady persistence in a course of action, a purpose, a state, etc., esp. in spite of difficulties, obstacles, or discouragement. |
| 2. | Theology. continuance in a state of grace to the end, leading to eternal salvation. |
If you plan on starting a business you better be prepared to display all of the above, or don’t plan on staying in business very long. Perseverance is one of the main reasons I am still, and just about any other business, is still around. When MN3 started out it was just myself picking up small clients while working for big name retailers. The next thing that happened was either through what some would say luck, or what I would say, was through pure persistency in my pursuit to build my business. I eventually made some great hits and has ever sinced created an ever growing snowball. It’s just like sales calls. If you go through a small list of people you are going to build a small amount of business, if any at all. If you make a huge list and give up halfway through it because no one is buying, then you’ve also failed. Who knows, that last guy on the list could be your big sale that rolls into many more.
Keep a very clear vision of where you want to be in the next five to ten years. Tape pictures of your future Ferrari and beach house to the refrigerator. Do something to make those goals permantely embedded into your everyday thought process and you will get there. Oh yeah, don’t forget to have some fun along the way.
